Catering Platform
Catering Beta
Catering operations, from menu to delivery.
Menu builder, ingredient scaling, delivery logistics, and event calendar.
Catering now has a protected beta workspace shell plus a staged public lander. It is still not a certified self-serve vertical because needs trusted menu and event data before self-serve.
Best way to join Catering Platform
Use the page to understand the workflow, then join the waitlist while Apex tightens the standalone flow behind the scenes.
See what the wedge already does well
Join the waitlist or request access
We will unlock it when the standalone flow is ready
Founder Seat
Need Catering rolled out as a premium founder lane?
Pay $25,000 upfront for the white-glove Apex path: implementation planning, migration support, priority roadmap sessions, and direct launch help while the broader self-serve wedge keeps tightening.
$25,000 one-time
High-touch rollout
Priority onboarding
Not equity
Founder seat access is a premium implementation and priority-access package. It is not equity, a revenue share, or an investment product.
First workflow
Menu management and ingredient scaling.
Intake truth
Needs trusted event intake and menu data.
Workspace truth
Shell workspace exists. No durable catering-specific events yet.
Empty-state rule
If no events have been connected, the workspace must stay blank.
Beta tool pages
2
Publicly packaged wedges inside the catering family.
First workflow
Menu management and ingredient scaling.
Public story and workspace shell now agree on the first believable wedge.
Commercial truth
Inventory only
0 direct self-serve tools. Everything else stays waitlist-first until the workflow tightens.
Family workflow standard
This is the horizontal lesson from real estate: start each vertical with one believable workflow, keep intake truth explicit, keep the blank state honest, and do not market CHUM or automation loops that are not runtime-certified yet.
First workflow
Menu management and ingredient scaling.
Intake truth
Needs trusted event intake and menu data.
Empty-state rule
If no events have been connected, the workspace must stay blank.
CHUM truth
CHUM rewards planned for event execution efficiency.
Workspace modules that set the standard
Beta workspace module
Event Calendar
Track upcoming catering events.
Shell only.
Planned next
Menu Builder
Create menus with auto-scaled ingredients.
Planned.
Primary actors
Owner / chef
Needs event pipeline and ingredient planning.
Event coordinator
Needs delivery logistics and timeline context.
What is already true
Protected beta shell exists.
First wedge targets menu scaling.
Beta
Menu Scaler
$9/mo current beta SKU
Scale menu recipes by guest count with ingredient quantity calculations.
Lead-magnet role: Wins through a concrete operational pain point.
Certification: Public beta page and protected catering beta workspace shell exist. Billing inventory is mapped, but the standalone operational data contract is not yet certified.
Commercial status: No self-serve billing.
Best way to join Menu Scaler
Use the page to understand the workflow, then join the waitlist while Apex tightens the standalone flow behind the scenes.
Recipe scaling by guest count
Ingredient quantity calculations
Cost per serving visibility
Beta
Event Prep
$9/mo current beta SKU
Track event preparation tasks, delivery logistics, and day-of checklists.
Lead-magnet role: Adds execution layer to menu planning.
Certification: Public beta page and protected catering beta workspace shell exist. Billing inventory is mapped, but the standalone operational data contract is not yet certified.
Commercial status: No self-serve billing.
Best way to join Event Prep
Use the page to understand the workflow, then join the waitlist while Apex tightens the standalone flow behind the scenes.
Preparation task tracking
Delivery logistics planning
Day-of checklist management
Book when you need context. Buy when you are ready.
Ready to buy with clarity?
The demo path shows the workflow around your operation. Pricing is the activation layer when the fit is clear.
Founding member pricing is live. Early operators get locked-in rates before public pricing takes effect.
Book a focused walkthrough
Compare Apex against your real workflow
Activate the right plan when fit is clear
✓ Paid activation unlocks your workspace🛡 Your data stays yours🏗 Designed around active real-estate workflows