Catering Platform

Catering Beta

Catering operations, from menu to delivery.

Menu builder, ingredient scaling, delivery logistics, and event calendar.

Catering now has a protected beta workspace shell plus a staged public lander. It is still not a certified self-serve vertical because needs trusted menu and event data before self-serve.

Best way to join Catering Platform

Use the page to understand the workflow, then join the waitlist while Apex tightens the standalone flow behind the scenes.

See what the wedge already does well

Join the waitlist or request access

We will unlock it when the standalone flow is ready

Join Waitlist See Catering Workspace

First workflow

Menu management and ingredient scaling.

Intake truth

Needs trusted event intake and menu data.

Workspace truth

Shell workspace exists. No durable catering-specific events yet.

Empty-state rule

If no events have been connected, the workspace must stay blank.

Beta tool pages

Publicly packaged wedges inside the catering family.

First workflow

Menu management and ingredient scaling.

Public story and workspace shell now agree on the first believable wedge.

Commercial truth

Inventory only

0 direct self-serve tools. Everything else stays waitlist-first until the workflow tightens.

Family workflow standard

This is the horizontal lesson from real estate: start each vertical with one believable workflow, keep intake truth explicit, keep the blank state honest, and do not market CHUM or automation loops that are not runtime-certified yet.

First workflow

Menu management and ingredient scaling.

Intake truth

Needs trusted event intake and menu data.

Empty-state rule

If no events have been connected, the workspace must stay blank.

CHUM truth

CHUM rewards planned for event execution efficiency.

Workspace modules that set the standard

Beta workspace module

Event Calendar

Track upcoming catering events.

Shell only.

Planned next

Menu Builder

Create menus with auto-scaled ingredients.

Planned.

Primary actors

Owner / chef

Needs event pipeline and ingredient planning.

Event coordinator

Needs delivery logistics and timeline context.

What is already true

Protected beta shell exists.

First wedge targets menu scaling.

Events pricing.

Beta

Menu Scaler

$9/mo current beta SKU

Scale menu recipes by guest count with ingredient quantity calculations.

Lead-magnet role: Wins through a concrete operational pain point.

Certification: Public beta page and protected catering beta workspace shell exist. Billing inventory is mapped, but the standalone operational data contract is not yet certified.

Commercial status: No self-serve billing.

Best way to join Menu Scaler

Use the page to understand the workflow, then join the waitlist while Apex tightens the standalone flow behind the scenes.

Recipe scaling by guest count

Ingredient quantity calculations

Cost per serving visibility

Join Waitlist See Tool Details

Beta

Event Prep

$9/mo current beta SKU

Track event preparation tasks, delivery logistics, and day-of checklists.

Lead-magnet role: Adds execution layer to menu planning.

Certification: Public beta page and protected catering beta workspace shell exist. Billing inventory is mapped, but the standalone operational data contract is not yet certified.

Commercial status: No self-serve billing.

Best way to join Event Prep

Use the page to understand the workflow, then join the waitlist while Apex tightens the standalone flow behind the scenes.

Preparation task tracking

Delivery logistics planning

Day-of checklist management

Join Waitlist See Tool Details

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