Flooring Platform

Flooring Beta

Flooring measurements and installations, simplified.

Measurement calculator, material estimator, installation tracker, and sample manager.

Flooring now has a protected beta workspace shell plus a staged public lander. It is still not a certified self-serve vertical because needs trusted measurement and job tracking data before self-serve.

Best way to join Flooring Platform

Use the page to understand the workflow, then join the waitlist while Apex tightens the standalone flow behind the scenes.

See what the wedge already does well

Join the waitlist or request access

We will unlock it when the standalone flow is ready

Join Waitlist See Flooring Workspace

First workflow

Measurement and material estimation.

Intake truth

Needs trusted measurement intake and job tracking.

Workspace truth

Shell workspace exists. No durable flooring-specific events yet.

Empty-state rule

If no measurements or jobs have been connected, the workspace must stay blank.

Beta tool pages

Publicly packaged wedges inside the flooring family.

First workflow

Measurement and material estimation.

Public story and workspace shell now agree on the first believable wedge.

Commercial truth

Inventory only

0 direct self-serve tools. Everything else stays waitlist-first until the workflow tightens.

Family workflow standard

This is the horizontal lesson from real estate: start each vertical with one believable workflow, keep intake truth explicit, keep the blank state honest, and do not market CHUM or automation loops that are not runtime-certified yet.

First workflow

Measurement and material estimation.

Intake truth

Needs trusted measurement intake and job tracking.

Empty-state rule

If no measurements or jobs have been connected, the workspace must stay blank.

CHUM truth

CHUM rewards planned for repeat client retention.

Workspace modules that set the standard

Beta workspace module

Measurement Calculator

Calculate flooring area and materials.

Shell only.

Planned next

Sample Manager

Track sample inventory and client preferences.

Planned.

Primary actors

Owner / estimator

Needs accurate measurement-to-quote flow.

Installer

Needs job specs and material details.

What is already true

Protected beta shell exists.

First wedge targets measurement accuracy.

Trades-family pricing.

Beta

Floor Calc

$9/mo current beta SKU

Calculate flooring area, material quantities, and waste factors from room measurements.

Lead-magnet role: Wins through measurement accuracy, then expands into installation tracking.

Certification: Public beta page and protected flooring beta workspace shell exist. Billing inventory is mapped, but the standalone operational data contract is not yet certified.

Commercial status: No self-serve billing.

Best way to join Floor Calc

Use the page to understand the workflow, then join the waitlist while Apex tightens the standalone flow behind the scenes.

Accurate area calculations

Waste factor included

Material quantity by product type

Join Waitlist See Tool Details

Beta

Install Tracker

$9/mo current beta SKU

Track installation progress, crew assignments, and completion status per room.

Lead-magnet role: Builds on estimate flow with execution tracking.

Certification: Public beta page and protected flooring beta workspace shell exist. Billing inventory is mapped, but the standalone operational data contract is not yet certified.

Commercial status: No self-serve billing.

Best way to join Install Tracker

Use the page to understand the workflow, then join the waitlist while Apex tightens the standalone flow behind the scenes.

Room-by-room progress tracking

Crew assignment visibility

Completion status at a glance

Join Waitlist See Tool Details

Buy when you are ready. Learn when you need to.