Flooring Platform
Flooring Beta
Flooring measurements and installations, simplified.
Measurement calculator, material estimator, installation tracker, and sample manager.
Flooring now has a protected beta workspace shell plus a staged public lander. It is still not a certified self-serve vertical because needs trusted measurement and job tracking data before self-serve.
Best way to join Flooring Platform
Use the page to understand the workflow, then join the waitlist while Apex tightens the standalone flow behind the scenes.
See what the wedge already does well
Join the waitlist or request access
We will unlock it when the standalone flow is ready
Founder Seat
Need Flooring rolled out as a premium founder lane?
Pay $25,000 upfront for the white-glove Apex path: implementation planning, migration support, priority roadmap sessions, and direct launch help while the broader self-serve wedge keeps tightening.
$25,000 one-time
High-touch rollout
Priority onboarding
Not equity
Founder seat access is a premium implementation and priority-access package. It is not equity, a revenue share, or an investment product.
First workflow
Measurement and material estimation.
Intake truth
Needs trusted measurement intake and job tracking.
Workspace truth
Shell workspace exists. No durable flooring-specific events yet.
Empty-state rule
If no measurements or jobs have been connected, the workspace must stay blank.
Beta tool pages
2
Publicly packaged wedges inside the flooring family.
First workflow
Measurement and material estimation.
Public story and workspace shell now agree on the first believable wedge.
Commercial truth
Inventory only
0 direct self-serve tools. Everything else stays waitlist-first until the workflow tightens.
Family workflow standard
This is the horizontal lesson from real estate: start each vertical with one believable workflow, keep intake truth explicit, keep the blank state honest, and do not market CHUM or automation loops that are not runtime-certified yet.
First workflow
Measurement and material estimation.
Intake truth
Needs trusted measurement intake and job tracking.
Empty-state rule
If no measurements or jobs have been connected, the workspace must stay blank.
CHUM truth
CHUM rewards planned for repeat client retention.
Workspace modules that set the standard
Beta workspace module
Measurement Calculator
Calculate flooring area and materials.
Shell only.
Planned next
Sample Manager
Track sample inventory and client preferences.
Planned.
Primary actors
Owner / estimator
Needs accurate measurement-to-quote flow.
Installer
Needs job specs and material details.
What is already true
Protected beta shell exists.
First wedge targets measurement accuracy.
Beta
Floor Calc
$9/mo current beta SKU
Calculate flooring area, material quantities, and waste factors from room measurements.
Lead-magnet role: Wins through measurement accuracy, then expands into installation tracking.
Certification: Public beta page and protected flooring beta workspace shell exist. Billing inventory is mapped, but the standalone operational data contract is not yet certified.
Commercial status: No self-serve billing.
Best way to join Floor Calc
Use the page to understand the workflow, then join the waitlist while Apex tightens the standalone flow behind the scenes.
Accurate area calculations
Material quantity by product type
Beta
Install Tracker
$9/mo current beta SKU
Track installation progress, crew assignments, and completion status per room.
Lead-magnet role: Builds on estimate flow with execution tracking.
Certification: Public beta page and protected flooring beta workspace shell exist. Billing inventory is mapped, but the standalone operational data contract is not yet certified.
Commercial status: No self-serve billing.
Best way to join Install Tracker
Use the page to understand the workflow, then join the waitlist while Apex tightens the standalone flow behind the scenes.
Room-by-room progress tracking
Crew assignment visibility
Completion status at a glance
Book when you need context. Buy when you are ready.
Ready to buy with clarity?
The demo path shows the workflow around your operation. Pricing is the activation layer when the fit is clear.
Founding member pricing is live. Early operators get locked-in rates before public pricing takes effect.
Book a focused walkthrough
Compare Apex against your real workflow
Activate the right plan when fit is clear
✓ Paid activation unlocks your workspace🛡 Your data stays yours🏗 Designed around active real-estate workflows