Surface local market signals, comps, and trends in a cleaner workspace than ad hoc MLS spelunking.
Agents who need better local pricing, inventory, and neighborhood context before client conversations.
Market Intel is compelling as a concept, but it should still be sold carefully until more of the market-data story is production-backed.
Useful as a thought-leadership and research wedge that can later lead into CMA, listings, and pricing workflows.
Apex already has a corresponding workspace route for this wedge.
This tool should stay visible, but it should be sold as an honest beta or waitlist-driven wedge until the standalone flow is tighter.
Start with the product map or pricing, then use email updates if you want a lighter-touch way to follow along.
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