Apex Real Estate

19 real estate tools. One workspace. The deepest vertical product in the market.

Apex Real Estate ships CRM, pipeline, commission math, AI voice dialer, mass texting, listing writer, drip campaigns, deal rooms, and 10 more tools — all inside one workspace that replaces the stack most agents duct-tape together.

Need a fast win first
Start with the public wedges that solve an immediate real-estate job: commission math, seller pricing, ROI proof, lead capture, or transaction visibility.
Browse tool library
Need the full workspace
Go straight to a plan when the goal is one connected CRM, pipeline, billing, and workflow system instead of another disconnected tool.
View plans
Need a premium rollout
Use the founder seat when you want migration help, implementation planning, and a higher-touch launch lane.
Reserve founder seat
Buying path

What happens after someone buys

1
Pick your lane
Choose the self-serve plan if you want to get moving fast, or founder seat if you want the high-touch rollout path.
2
Activate the workspace
After checkout, Apex activates the workspace and gives the buyer a clear next step instead of dropping them into a dead end.
3
Import and operate
The first honest workflow is still import, CRM, and pipeline so the product starts creating value quickly.
Who this fits
Solo agents
Best for operators who are replacing spreadsheets, ad hoc follow-up, and a pile of disconnected subscriptions.
Who this fits
Growing teams
Strong fit for teams that need one shared operating loop for contacts, pipeline, marketing, and follow-through.
Who this fits
Brokerages and high-intent operators
Best handled through founder seat or the premium rollout path when migration, onboarding, and implementation matter.
Fastest buying path
Available tools are included with your Apex Real Estate plan. Tools in development are coming soon — join the waitlist for early access.
Available = included with your plan
Coming soon = join waitlist
One workspace unlocks everything
Founder Seat
Need Apex Real Estate rolled out as a premium founder lane?
Pay $25,000 upfront for the white-glove Apex path: implementation planning, migration support, priority roadmap sessions, and direct launch help while the broader self-serve wedge keeps tightening.
$25,000 one-time
High-touch rollout
Priority onboarding
Not equity
Reserve Founder SeatSee Standard Plans
Founder seat access is a premium implementation and priority-access package. It is not equity, a revenue share, or an investment product.
Tool library
Want the cleaner inventory view? Browse the public tool library to see launch-ready pages, beta wedges, and the mapped workspace shells behind the broader Apex system.
Browse Public Tool LibraryView Plans
Available
3
These tools are ready to use inside your Apex workspace today.
Beta
17
These tools are in development and coming soon.
Commercial model
3/20 included in the current plan path
Every tool gets its own landing page under Apex, but they are all included in one workspace purchase path, not a separate checkout for each tool.
Distribution system
3 active / 1 guarded / 1 prepare-now
Every channel has a clear role in the Apex distribution system.

Product roadmap

Here is where each area of Apex Real Estate stands right now. Green means it is ready to use. Yellow means it is in progress.

green

Flagship operating loop

CRM + intake + pipeline + paid activation

Auth, paid activation, dashboard, CRM, pipeline, and the file-based intake lane are the strongest real-estate Apex path and the only full operating-system wedge that should carry the main launch promise.

Next move: Keep this as the main conversion destination and continue certifying live-money, branded email, and founder-grade onboarding polish.
Go to primary route
green

Launch-ready micro wedges

3 launch-ready micro tools, 3 directly sellable

Commission Calc Pro, Open House Sign-In, and Transaction Tracker are the cleanest real-estate lead magnets. They are easiest to explain, already mapped into billing, and strongest as entry wedges into the flagship platform.

Next move: Use these for organic proof, paid-search tests, and list traffic before widening into weaker beta tools.
Go to primary route
yellow

Beta micro wedges

17 visible beta tools

ShowTime Scheduler, CMA Generator, Buyer Match, Rental Applications, and Market Intel should stay visible as honest beta wedges, but they should remain waitlist-first until their standalone workflows are tighter.

Next move: Tighten one beta wedge at a time instead of pretending all of them are equally ready for cold paid traffic.
Go to primary route
yellow

Paid distribution

search + retargeting, not broad cold social first

Organic, warm-network, and founder-led distribution should still carry the first proof loop. Paid ads should stay disciplined: high-intent search and retargeting first, broader cold social only after live-money and onboarding confidence hold steady.

Next move: Use launch-ready micro wedges and the flagship pricing path as paid destinations, not the whole empire map.
Go to primary route

How Apex Real Estate works

These pages explain the core workflows that make Apex Real Estate a complete workspace for your business.

Macro workflow

CRM Workspace

Keep contacts, follow-up, and relationship context in one real-estate workspace instead of scattered notes.
Current truth: The CRM is part of the launch-safe Apex Real Estate loop today and is the clearest system-of-record surface in the wedge.
Open page
Macro workflow

Primary Import Lane

Bring CSV, JSON, VCF, TSV, and TXT files into Apex and preview what the system understood before records write.
Current truth: File-based intake is still the launch-safe path today. It is the cleanest way to help users bring their own real records into Apex.
Open page
Macro workflow

Pipeline + Follow-Through

Track deals, deadlines, and next actions from lead to closing without bouncing between tabs and reminders.
Current truth: Pipeline is part of the current real-estate operating loop and is one of the strongest reasons to buy the full workspace instead of a single tool.
Open page

Available tools

These tools are ready to use today inside your Apex Real Estate workspace.

Available

Commission Calc Pro

Included with Apex Real Estate

Calculate splits, referral fees, brokerage cuts, and net take-home fast.

Best for: Solo agents and small teams who want instant commission math without spreadsheets.
Part of: Included with Apex Real Estate
Billing: Sellable now.
Fastest path into Commission Calc Pro
Go straight to plans when this wedge already feels like the right fit. This page sells the full Apex workspace path, not a separate tool-only checkout.
The commissions workspace is already one of the strongest, clearest real-estate wedges in Apex. It is a credible lead magnet today.
Quick net commission breakdowns
Shareable math for splits and referral fees
Strong funnel into deal tracking and forecasting
Available

Open House Sign-In

Included with Apex Real Estate

Capture visitors, score follow-up, and turn open-house traffic into real pipeline.

Best for: Listing agents who still use paper sheets or clunky generic forms at open houses.
Part of: Included with Apex Real Estate
Billing: Sellable now.
Fastest path into Open House Sign-In
Go straight to plans when this wedge already feels like the right fit. This page sells the full Apex workspace path, not a separate tool-only checkout.
The public open-house wedge is now live as a stronger QR capture and attendee-flow preview. The deeper /open-houses workspace remains the fuller lane for event scheduling, visitor operations, and post-event reporting.
Digital sign-in instead of paper sheets
Visitor-flow preview with instant follow-up logic
Feeds directly into CRM and nurture workflows
Available

Transaction Tracker

Included with Apex Real Estate

Track milestones, deadlines, parties, and execution status from accepted offer to close.

Best for: Agents and transaction coordinators who cannot afford missed deadlines or scattered deal threads.
Part of: Included with Apex Real Estate
Billing: Sellable now.
Fastest path into Transaction Tracker
Go straight to plans when this wedge already feels like the right fit. This page sells the full Apex workspace path, not a separate tool-only checkout.
The transactions/deal-flow lane is strong enough to market as a serious workflow wedge, especially when paired with CRM and pipeline.
Milestone and checklist visibility
Deadline-oriented workflow for active deals
Natural bridge into the full CRM and reporting stack

Coming soon

These tools are in development and will be available soon. Join the waitlist for early access.

Coming soon

Lead Scorer

Inside Apex Real Estate plans · beta

Score incoming leads, surface high-intent opportunities, and push the right follow-up into CRM first.

Best for: Agents who need a faster way to separate urgent buyers and sellers from long-tail noise.
Part of: Included with Apex Real Estate
Billing: Inventory only.
Best way to join Lead Scorer
Use the page to understand the workflow, then join the waitlist while Apex tightens the standalone flow behind the scenes.
Lead Scorer already fits the broader Apex Real Estate story, but the standalone public packaging should still be treated as beta until the lead-gen lane is tighter end to end.
Ranks new opportunities before they get buried
Helps teams prioritize follow-up instead of guessing
Bridges naturally into CRM, pipeline, and buyer-match workflows
Coming soon

ShowTime Scheduler

Beta wedge · waitlist-first

Coordinate showings, confirmations, and follow-up from one buyer-focused workflow.

Best for: Buyer agents coordinating multiple tours who lose time in texts, calls, and calendar chaos.
Part of: Included with Apex Real Estate
Billing: Inventory only.
Best way to join ShowTime Scheduler
Use the page to understand the workflow, then join the waitlist while Apex tightens the standalone flow behind the scenes.
The showing workspace is promising and visually credible, but it is still best framed as beta until its standalone automation story is tighter.
Schedule and confirm tours
Capture feedback and next-step signals
Good beta wedge into buyer-side workflows
Coming soon

CMA Generator

Beta wedge · waitlist-first

Build seller-ready comparative market analyses with comp logic and market framing.

Best for: Listing agents who want faster comp selection and seller-facing price narratives.
Part of: Included with Apex Real Estate
Billing: Inventory only.
Best way to join CMA Generator
Use the page to understand the workflow, then join the waitlist while Apex tightens the standalone flow behind the scenes.
The public CMA wedge is now live as a directional seller-pricing entry point. The deeper CMA workspace remains the fuller operator lane for comps, packet assembly, and seller-facing presentation work.
Directional seller-pricing preview for listing appointments
Comp selection and pricing assistance inside the deeper workspace
Strong long-term listing-side lead magnet into Apex Real Estate
Coming soon

Buyer Match

Beta wedge · waitlist-first

Match buyer profiles to listings and surface the best next-fit opportunities.

Best for: Agents trying to connect buyers to the right listings faster without digging through disconnected notes.
Part of: Included with Apex Real Estate
Billing: No self-serve billing.
Best way to join Buyer Match
Use the page to understand the workflow, then join the waitlist while Apex tightens the standalone flow behind the scenes.
Buyer Match has a good core idea and believable workspace, but it still benefits from being presented as part of the broader Apex system.
Listing-to-buyer fit signals
Faster next-step recommendations
Strong bridge into the full CRM graph
Coming soon

Rental Applications

Beta wedge · waitlist-first

Organize rental applicants, documents, and group application progress in one place.

Best for: Rental agents and property operators managing applicants, co-signers, and move-in readiness.
Part of: Included with Apex Real Estate
Billing: No self-serve billing.
Best way to join Rental Applications
Use the page to understand the workflow, then join the waitlist while Apex tightens the standalone flow behind the scenes.
Rental Applications is operational and useful, but it still carries more seeded internal flavor than a polished self-serve standalone product.
Applicant and co-signer tracking
Good fit for rental-heavy operators
Natural expansion path into documents and CRM
Coming soon

Market Intel

Beta wedge · waitlist-first

Surface local market signals, comps, and trends in a cleaner workspace than ad hoc MLS spelunking.

Best for: Agents who need better local pricing, inventory, and neighborhood context before client conversations.
Part of: Included with Apex Real Estate
Billing: No self-serve billing.
Best way to join Market Intel
Use the page to understand the workflow, then join the waitlist while Apex tightens the standalone flow behind the scenes.
Market Intel is compelling as a concept, but it should still be sold carefully until more of the market-data story is production-backed.
Market trend visibility
Research-first wedge for listing-side agents
Best framed as beta until the data story is tighter
Coming soon

Blast Text

$29/mo standalone · included in Pro+

Send segmented text campaigns to your contacts with built-in 10DLC compliance and opt-out management.

Best for: Agents and teams who need compliant mass texting from their CRM data.
Part of: Included with Apex Real Estate
Billing: No self-serve billing.
Best way to join Blast Text
Use the page to understand the workflow, then join the waitlist while Apex tightens the standalone flow behind the scenes.
Addresses the #8 gap across FUB/BoomTown/kvCORE. Competitors charge $50-200/mo for add-ons.
Segment-based campaigns from CRM data
10DLC compliance built in
Opt-out management
Template library with merge fields
Delivery tracking and analytics
Coming soon

Speed Dialer

$49/mo standalone · included in Pro+

AI voice agent that calls new leads instantly, qualifies them, and books showings — replacing the $3-5K/mo human ISA.

Best for: Agents who lose deals because they cannot respond to leads within 60 seconds.
Part of: Included with Apex Real Estate
Billing: No self-serve billing.
Best way to join Speed Dialer
Use the page to understand the workflow, then join the waitlist while Apex tightens the standalone flow behind the scenes.
Addresses the #7 gap. Responding in under 60 seconds = 391% higher conversion.
Instant lead response under 60 seconds
AI qualification and intent scoring
Automatic showing scheduling
Call recording and transcript logging to CRM
Replaces $3-5K/mo human ISA cost
Coming soon

Listing Writer

$19/mo or per-use · included in Pro+

Generate compelling listing descriptions from property data in one click — unique to your brand, never duplicated.

Best for: Listing agents who want unique, personalized descriptions instead of generic AI output.
Part of: Included with Apex Real Estate
Billing: No self-serve billing.
Best way to join Listing Writer
Use the page to understand the workflow, then join the waitlist while Apex tightens the standalone flow behind the scenes.
Addresses the #14 gap. 82% of agents already use AI for descriptions but kvCORE gives 40K agents the same templates.
One-click generation from MLS or manual property data
Unique per-agent brand voice
Multiple tone options (luxury, starter, investment)
Social media caption variants included
Never duplicate — every description is original
Coming soon

Drip Engine

$39/mo standalone · included in Pro+

AI-powered sequences across email, text, and voicemail on a custom cadence — zero manual steps after setup.

Best for: Agents losing 87% of deals to poor follow-up who need automated multi-channel sequences.
Part of: Included with Apex Real Estate
Billing: No self-serve billing.
Best way to join Drip Engine
Use the page to understand the workflow, then join the waitlist while Apex tightens the standalone flow behind the scenes.
Addresses the #2 gap (score: 97). The single most requested feature across all three competitor platforms.
Multi-channel: email + text + voicemail drops
AI writes personalized messages per contact
Custom cadence builder (day 1, 3, 7, 14, 30)
Auto-stop when lead responds
Performance analytics per sequence
Coming soon

Compliance Checklist

$19/mo standalone · included in Starter+

Auto-generated compliance checklists by transaction type — never miss a deadline or document again.

Best for: Agents and TCs who need auto-generated task lists for every transaction type.
Part of: Included with Apex Real Estate
Billing: No self-serve billing.
Best way to join Compliance Checklist
Use the page to understand the workflow, then join the waitlist while Apex tightens the standalone flow behind the scenes.
Missing from ALL three competitors. Agents pay $30-75/mo for separate TC tools like Paperless Pipeline.
Auto-generated by transaction type (purchase, listing, lease)
State-specific compliance items
Milestone-triggered task creation
Assignable to agents, TCs, or parties
Integrates with Transaction Tracker
Coming soon

Deal Room

$29/mo standalone · included in Pro+

A shared portal where buyer, seller, agent, TC, and lender all see deal status, documents, and next steps.

Best for: Agents managing multi-party deals who need all parties seeing status in real time.
Part of: Included with Apex Real Estate
Billing: No self-serve billing.
Best way to join Deal Room
Use the page to understand the workflow, then join the waitlist while Apex tightens the standalone flow behind the scenes.
The current beta surface now shows shared milestone, party, document, and activity structure through a stronger local prototype preview. External portal sharing and live collaboration rails still need runtime proof.
Shared deal timeline with milestone visibility
Document and activity structure visible in one workspace
Role-based collaboration shape for agents, buyers, lenders, and title partners
Portal sharing and live notifications remain beta scope
Eliminates group text coordination chaos
Coming soon

ROI Calculator

Free public calculator · expands into Pro+ ROI Tracker

Estimate payback period, stack savings, and annual upside before you commit to the broader Apex Real Estate workspace.

Best for: Agents and small teams who want to pressure-test whether Apex will actually save money and time before they switch.
Part of: Included with Apex Real Estate
Billing: No self-serve billing.
Best way to join ROI Calculator
Use the page to understand the workflow, then join the waitlist while Apex tightens the standalone flow behind the scenes.
The public ROI calculator is live and useful today. The deeper ROI Tracker workspace remains a separate beta reporting lane for source attribution and channel-level analysis.
Fast payback estimate using your own stack and workflow assumptions
Shows time savings, software consolidation, and production upside in one place
Clean bridge into the deeper ROI Tracker workspace and broader Apex plan path
Coming soon

ROI Tracker

$29/mo standalone · included in Pro+

Track every lead from source to close — know exactly which campaigns, ads, and channels produce real revenue.

Best for: Teams spending on ads who need source-to-close attribution to know what actually converts.
Part of: Included with Apex Real Estate
Billing: No self-serve billing.
Best way to join ROI Tracker
Use the page to understand the workflow, then join the waitlist while Apex tightens the standalone flow behind the scenes.
Addresses the #5 gap (score: 88). Teams build external reporting systems saving 5-10 hrs/week.
Lead-to-close funnel by source and campaign
Cost-per-lead and cost-per-close metrics
ROI by ad platform (Zillow, Realtor, Google, Facebook)
Agent performance attribution
Revenue forecasting from pipeline data
Coming soon

Export Shield

Free — lead magnet

One-click full data export and migration tool. Your data is yours — always. Import it straight into Apex.

Best for: Agents trapped in BoomTown or kvCORE who want to take their data and leave.
Part of: Included with Apex Real Estate
Billing: No self-serve billing.
Best way to join Export Shield
Use the page to understand the workflow, then join the waitlist while Apex tightens the standalone flow behind the scenes.
Addresses the #6 gap (score: 87). InboundREM rated BoomTown 0/10 on data ownership.
One-click export of all contacts, deals, and history
CSV, JSON, and VCF export formats
Migration guides for FUB, BoomTown, and kvCORE
Direct import path into Apex CRM
Zero data held hostage — ever
Coming soon

MLS Sync Monitor

$9/mo standalone · included in Starter+

Alerts when your MLS data doesn't match what shows on your website or CRM — catch errors before clients do.

Best for: Agents whose website listings don't match MLS data and lose credibility.
Part of: Included with Apex Real Estate
Billing: No self-serve billing.
Best way to join MLS Sync Monitor
Use the page to understand the workflow, then join the waitlist while Apex tightens the standalone flow behind the scenes.
Addresses MLS sync gaps across all platforms. IDX feeds update every 15 min to 24 hours.
Real-time MLS vs. website comparison
Alerts for price, status, and photo mismatches
Sync delay tracking and history
Multi-MLS support for agents in multiple markets
Daily digest of data discrepancies
Coming soon

Contract Autopilot

$19/mo standalone · included in Pro+

Auto-populate transaction records from MLS listing data — property details, parties, dates, all pre-filled.

Best for: Agents who waste 15-30 minutes per transaction manually re-entering MLS data into forms.
Part of: Included with Apex Real Estate
Billing: No self-serve billing.
Best way to join Contract Autopilot
Use the page to understand the workflow, then join the waitlist while Apex tightens the standalone flow behind the scenes.
Missing from ALL three competitors. Saves 15-30 min per transaction in manual re-entry.
Auto-fill from MLS listing data
Party details pre-populated from CRM contacts
Template selection by transaction type
Integration with APEX Sign for e-signatures
Saves 15-30 min per transaction
Operating rule

Every tool should be useful on its own, but it should always connect back to the larger Apex workspace. Tools still in development stay clearly labeled so you always know what is ready today versus what is coming next.

Distribution + drip system

The launch should feel deliberate. Every channel has a job, every channel has a route, and not every channel should talk about the same offer in the same way.

active

Founder demos + warm network

Friends, referrals, high-intent operators, small teams
Best use: Fast trust-building when people need to understand the whole Apex wedge quickly.
Primary offer: Flagship APEX OS first, founder access second.
Lead with the real-estate operating loop, not all industries. Use demo and pricing together when the room is already warm.
Open route
active

Organic short-form + proof content

Curious agents and operators who need a clear before/after story
Best use: Show one workflow win, then route into a product page or pricing without adding unnecessary clicks.
Primary offer: Launch-ready micro wedges first, flagship second.
Use one thesis per piece. Launch-ready wedges get the attention; beta wedges stay contextual and waitlist-first.
Open route
active

Email/list blast

Warmer traffic that already knows the founder or the product story
Best use: Drive a clear CTA without making people hunt through the site.
Primary offer: Flagship plans or one specific launch-ready wedge.
One email, one promise, one route. Use pricing for the flagship and detail pages only when they help trust, not as mandatory detours.
Open route
guarded

Paid search

High-intent users searching for concrete workflow solutions
Best use: Capture people who already know the pain they want solved.
Primary offer: Commission Calc Pro, Open House Sign-In, Transaction Tracker, or flagship pricing.
Start small after live-money stays clean. Search should amplify proven hooks, not discover the product truth for us.
Open route
Prepare now

Retargeting

Visitors who saw products or pricing but did not activate
Best use: Bring warmer visitors back to a clearer CTA after they have already touched the site once.
Primary offer: Flagship pricing for macro intent, launch-ready micro detail pages for narrow intent.
Retarget people into the simplest next step. Do not send them back into generic product sprawl.
Open route
What comes next

Apex is building toward agentic infrastructure, user-owned data portability, and deeper trust rails — all grounded in clear operator value first.

Future capabilities will expand into portability, receipts, identity verification, and network enrollment as the platform grows.

Book when you need context. Buy when you are ready.

Ready to buy with clarity?

The demo path shows the workflow around your operation. Pricing is the activation layer when the fit is clear.

Founding member pricing is live. Early operators get locked-in rates before public pricing takes effect.
Book a DemoSee Pricing
Book a focused walkthrough
Compare Apex against your real workflow
Activate the right plan when fit is clear
Prefer updates by email instead?
✓ Paid activation unlocks your workspace🛡 Your data stays yours🏗 Designed around active real-estate workflows
Book Demo→

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