Launch-ready
Commission Calc Pro
Revenue clarity
Calculate splits, referral fees, brokerage cuts, and net take-home fast.
Best for: Solo agents and small teams who want instant commission math without spreadsheets.
Price path: Included with Apex Real Estate
Lead magnet role: Gets price-sensitive agents into Apex through an immediate money question, then leads naturally into deals, pipeline, and forecasting.
Workspace map: Also mapped inside the authenticated workspace at /commissions.
Launch-ready
Open House Sign-In
Lead capture
Capture visitors, score follow-up, and turn open-house traffic into real pipeline.
Best for: Listing agents who still use paper sheets or clunky generic forms at open houses.
Price path: Included with Apex Real Estate
Lead magnet role: Turns event traffic into CRM records and follow-up work inside the main system without forcing the whole platform pitch first.
Workspace map: Also mapped inside the authenticated workspace at /open-houses.
Launch-ready
Transaction Tracker
Deal execution
Track milestones, deadlines, parties, and execution status from accepted offer to close.
Best for: Agents and transaction coordinators who cannot afford missed deadlines or scattered deal threads.
Price path: Included with Apex Real Estate
Lead magnet role: Brings in users who care about execution discipline first, then expands into the broader Apex operating system.
Workspace map: Also mapped inside the authenticated workspace at /transactions.
Beta
CMA Generator
Listing prep
Build seller-ready comparative market analyses with comp logic and market framing.
Best for: Listing agents who want faster comp selection and seller-facing price narratives.
Price path: Beta wedge · waitlist-first
Lead magnet role: Pulls in listing-side agents through a familiar appointment workflow, then widens into listing pipeline and market tools.
Workspace map: Also mapped inside the authenticated workspace at /cma.
Beta
Score incoming leads, surface high-intent opportunities, and push the right follow-up into CRM first.
Best for: Agents who need a faster way to separate urgent buyers and sellers from long-tail noise.
Price path: Inside Apex Real Estate plans · beta
Lead magnet role: Shows immediate AI-assisted triage value inside the real-estate workflow without pretending the full system is just another chatbot.
Workspace map: Also mapped inside the authenticated workspace at /lead-gen.
Beta
Listing Writer
AI Automation
Generate compelling listing descriptions from property data in one click — unique to your brand, never duplicated.
Best for: Listing agents who want unique, personalized descriptions instead of generic AI output.
Price path: $19/mo or per-use · included in Pro+
Lead magnet role: Quick-win tool that shows the power of Apex AI. Easy entry point for listing-heavy agents.
Workspace map: Also mapped inside the authenticated workspace at /listing-writer.
Beta
Market Intel
Market research
Surface local market signals, comps, and trends in a cleaner workspace than ad hoc MLS spelunking.
Best for: Agents who need better local pricing, inventory, and neighborhood context before client conversations.
Price path: Beta wedge · waitlist-first
Lead magnet role: Useful as a thought-leadership and research wedge that can later lead into CMA, listings, and pricing workflows.
Workspace map: Also mapped inside the authenticated workspace at /market-intel.
Beta
ROI Calculator
Financial proof
Estimate payback period, stack savings, and annual upside before you commit to the broader Apex Real Estate workspace.
Best for: Agents and small teams who want to pressure-test whether Apex will actually save money and time before they switch.
Price path: Free public calculator · expands into Pro+ ROI Tracker
Lead magnet role: Gives skeptical buyers a numbers-first entry point into Apex so the value conversation starts with their own inputs instead of a generic software pitch.
Workspace map: Also mapped inside the authenticated workspace at /roi-tracker.